It's one thing to see a dress on another woman at the same party... it's quite another thing to see a vintage dress year after year, found again and again. Yet this one has done it:
We've uncovered this dress (well, not this exact one, but copies of it) many times over the years at Vintage Vixen. I'd assumed it was just a very popular hippie style imported from India. Until...
This vintage advertisement from 1979 filled in its history a bit. It was indeed an Indian import, but its presence on the pages of a popular magazine is what must've made it a big seller in the late 70s.
The original ad says this dress is "free-flowing, easy-going fashion that's so zingy, so terrific to wear... every hour, every chance you get!" Pretty cool that it was an authentic block print.
Notice the vintage price of $19.95, too... in today's dollars this dress would be $64.33!