Halston in the 1970s, at the height of his career. Source
Halston first began designing for the elite as a milliner, presenting his designs adjacent to a hair salon in Chicago's Ambassador Hotel in the mid-1950s. He was soon learning on the job under Lilly Dache` and making hats for Oscar de la Renta, who was early in his own career at the time. Until his last collection, Halston might have felt he was a milliner-turned-clothing designer, as he kept two milliners on his staff despite the minimal need for hats into the 1980s.
Halston's own first clothing collection was presented in New York in 1968, in a comfortable bohemian space unlike the purist, overbearing architecture previously common to couture houses. He quickly became a trusted designer and personal friend to the Beautiful People, spending many evenings with them at the famed disco Studio 54. Halston called this "the best show in town", as he could engage in conservation while observing his clients (and potential clients), studying them all through the lens of a designer.
Examples of Halston garment labels
Source: vintagevixen.com
Halston's own first clothing collection was presented in New York in 1968, in a comfortable bohemian space unlike the purist, overbearing architecture previously common to couture houses. He quickly became a trusted designer and personal friend to the Beautiful People, spending many evenings with them at the famed disco Studio 54. Halston called this "the best show in town", as he could engage in conservation while observing his clients (and potential clients), studying them all through the lens of a designer.
The yuppie look personified in Halston's Ultra suede. Source
His company blossomed in the 1970s with draped and seamless evening wear, Ultrasuede dresses, spiral-seamed gowns, and cashmere tops & tunics. Over time, the various Halston lines were differentiated with Roman numerals (I through VI), and he quickly expanded his range, creating plus-size fashions with Pat Ast as inspiration, and using the Halston name on perfumes and luggage. Though his designs have become classics, Halston's own success diminished rather quickly, ending with his last personally designed collection in 1984.
Reference: Gross, Elaine & Rottman, Fred (1999). Halston: An American Original. New York: Harper Collins.
Reference: Gross, Elaine & Rottman, Fred (1999). Halston: An American Original. New York: Harper Collins.
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Roy Halston Frowick, better known simply as Halston, was an American fashion designer who rose to prominence in the 1970s. He was known for his clean and simple designs, often made of luxury fabrics such as silk and cashmere. Halston also popularized several trends that are still popular today, including the use of Ultrasuede and the iconic " Halstonettes" (a group of models who served as his muses). He was also one of the first designers to embrace mass market appeal, licensing his name for products such as perfume, eyewear, and even cars. That's all I know. Anyway, please visit www.nolimitbusinesssolutions.com and discover digital marketing services that will definitely help grow your business.
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