- people were more likely malnourished a century ago and grew to smaller stature
- the smallest sizes survived over time because they were only worn for a few years, as women likely took larger sizes after childbirth
- women trained their bodies into smaller silhouettes with corsets and the like
And this catalog of 1941 Lane Bryant fashions shows many more recent vintage clothes in "stout" yet "slenderizing" examples. The history of Lane Bryant with its initial focus on maternity wear, surpassed in the 1920s by the demand for plus-size clothing, bears out the real need for mass production of larger women's clothes early in the last century. Sales of plus-size women's clothing exceeded half of Lane Bryant's $5 million revenue in 1923.
These pages show model after model in cherubic profiles with "smart" vintage dresses at "sensible" prices. Sizes range from a 37-inch bust to a 59-inch bust, which is approximately equivalent to
women's sizes 12 to 40 today.
Even the shoes offered a generous range of sizes, from 4 to 11. Lane Bryant was a single source for plus-size women over the last century, including everything from underwear to hats and bathrobes for larger ladies.
For a glimpse of plus sizes on our site, check our women's vintage clothing section and choose your size from the left column. We offer over 400 authentic items in a size 13 to 26... and over 6,000 items site-wide.